Lay's Bugles Original

Lay's Bugles are a popular corn-based snack known for their unique conical shape. While the 'Bugles' name is originally a General Mills brand launched in the United States in the 1960s, the brand is licensed to and marketed under the Lay's banner by PepsiCo in many international markets.

Manufacturing takes place across several global locations to meet regional demand. In Europe, they are often produced in factories located in the Netherlands or Spain, while American versions (under the General Mills label) are produced in the United States. Ownership is split geographically: General Mills owns the brand in North America, while PepsiCo manages the brand under the Lay's or Smiths names across various European and international territories through long-standing licensing agreements.