Sloggi Underwear

Sloggi is a Swiss brand of underwear launched in 1979 by Triumph International AG. It quickly became the best-selling brief brand in Europe and is now sold in over 100 countries worldwide. The brand is known for its comfortable and durable designs, including innovations like the Sloggi Basic line introduced in 1991 and the Sloggi Zero Feel line launched in 2007. Sloggi is committed to sustainability, offering eco-friendly products made from organic cotton and recycled materials. The brand operates under the parent company Triumph International AG, which is headquartered in Bad Zurzach, Switzerland.