Sloggi Underwear

Sloggi was established in 1979 in Germany, originally launching with a revolutionary range of cotton underwear that combined comfort with durability. The brand gained fame for its 'Sloggi Basic' brief, which became one of the best-selling underwear items worldwide. Over the decades, it has expanded its catalog to include various innovative styles such as the 'Zero Feel' range, focusing on seamless and highly elastic materials.

While the brand has its roots in Germany, its manufacturing footprint is global. Products are typically manufactured in various locations across Europe and Asia to meet international demand. Sloggi is a flagship brand of the Triumph Group, a major Swiss-based underwear manufacturer that oversees its design, distribution, and global marketing strategies.