Sloggi Underwear

Sloggi is a major international underwear brand that was launched in 1979. It gained global fame for its focus on extreme comfort, starting with its 'Cotton Revolution' and the introduction of the Sloggi Basic brief, which became one of the best-selling underwear items in the world.

The brand was originally founded in Germany as a subsidiary brand by the founders of Triumph International. Today, Sloggi operates as a premium brand under the Triumph Group. While it was established in Germany and is currently managed from Switzerland, its manufacturing is highly globalized, with production facilities and partner factories located in multiple countries, including Vietnam, India, Morocco, and other locations across Europe and Asia.

Sloggi remains owned by Triumph International, a private Swiss company controlled by the Braun and Spiesshofer families. The brand continues to lead the market in comfort-focused intimate apparel, particularly with its seamless 'ZERO Feel' technology.