Sloggi Underwear

Sloggi was originally launched in 1979 in Germany as a subsidiary brand of Triumph International, revolutionizing the underwear industry with its high-cotton content products. The brand gained global fame for its comfort-focused designs, particularly its 'EverNew' and 'Zero Feel' collections, which emphasize seamless technology and modern materials.

While the brand has its roots in Germany, it is now managed under the broader structure of Triumph International, which is headquartered in Switzerland. Manufacturing is distributed globally, with significant production facilities located in various parts of Asia and Europe to serve its international markets. Today, Sloggi remains a leading name in the bodywear sector, owned by the Triumph Group, one of the world's largest intimate apparel companies.