Made O'Meter
Discover where a brand or product originates
Nutella is one of the world's most recognized food brands, originating from the Piedmont region of Italy. It was created by Pietro Ferrero in the 1940s as a solution to chocolate shortages following World War II, initially as a solid block called Pasta Gianduja and later refined into the spreadable Supercrema, which was eventually rebranded as Nutella in 1964.
Today, the product is manufactured in numerous facilities globally to keep up with international demand. Major production hubs are located in Italy, France, Germany, Poland, Turkey, Canada, Brazil, and Australia. The specific ingredients, such as hazelnuts, are sourced extensively from Turkey and Italy, while cocoa often comes from West Africa.
The Nutella brand remains under the private ownership of the Ferrero Group, a family-owned multinational confectionery company. The group has grown into one of the largest chocolate producers in the world, maintaining its headquarters in Alba, Italy, and Luxembourg. The Ferrero family continues to manage the company, ensuring Nutella remains its flagship global brand.
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