Nutella Hazelnut Spread with Cocoa

Nutella is one of the world's most recognizable food products, originating in Piedmont, Italy, in the 1960s. The brand was created by the Ferrero family, who innovated a hazelnut paste called Gianduja to make cocoa more affordable during post-war shortages. Today, it is a global staple in the confectionery and breakfast categories.

For the Canadian market, Nutella is primarily manufactured at the Ferrero factory in Brantford, Ontario. This facility is one of the largest confectionery plants in North America, sourcing local ingredients like sugar alongside globally sourced cocoa and palm oil. While the brand maintains a strong local manufacturing presence in Canada, Nutella is produced in various factories worldwide, including locations in Italy, Germany, France, and Turkey, to meet regional demands.

Ownership of the brand remains private and within the founding family. Ferrero International S.A., headquartered in Luxembourg, acts as the ultimate parent company. The company has evolved from a small Italian pastry shop into a global powerhouse, managing iconic brands such as Ferrero Rocher, Tic Tac, and Kinder.