Innocent Smoothies

Innocent Drinks is a well-known brand specializing in fruit smoothies and juices, originally founded in London, United Kingdom. The company gained fame for its playful marketing and focus on health and sustainability. Today, most of its European production is centralized at 'The Blender,' carbon-neutral manufacturing facility in Rotterdam, Netherlands, though it sources ingredients globally and maintains bottling operations across Europe.

While Innocent began as an independent British start-up, it is now a major part of the global beverage landscape. The Coca-Cola Company gradually acquired the brand, starting with a minority stake in 2009 and moving to nearly full ownership by 2013. Under this ownership, Innocent has expanded its distribution footprint across dozens of countries while maintaining its distinct brand identity and focus on environmental corporate responsibility.