Löwenbräu Original Lager

Löwenbräu is one of the world's most iconic German beer brands, with a history dating back to the late 14th century in Munich. The name translates to 'Lion's Brew,' and the brand is famously one of the six breweries allowed to serve beer at Oktoberfest. While rooted deeply in Bavarian tradition, the brand has evolved from a local Munich brewery into a global staple within the international beverage market.

Today, the brand is owned by Anheuser-Busch InBev (AB InBev), the largest brewing company in the world. While the 'Original' version served at festivals is brewed in Munich according to the Reinheitsgebot (German Purity Law), the product is also brewed under license in various countries globally to meet international demand. This specific product, identified by its 5.3% alcohol content and 0.5l can, represents the brand's primary export-style Helles lager.

Ownership transitioned from the original Löwenbräu AG to the Spaten-Löwenbräu Group, which eventually merged with Interbrew in 2004. Interbrew later became part of InBev and finally AB InBev. Despite its multinational ownership, the brand maintains its headquarters and heritage identity in Belgium and Germany.