O'boy Chocolate Drink Powder

O'boy is an iconic brand of chocolate drink powder that has been a staple in Nordic households since its launch in 1960. Originally developed by the Swedish company Marabou, it quickly became the most popular cocoa drink in Scandinavia, known for its ability to dissolve easily in both hot and cold milk.

Regarding its ownership history, the brand transitioned from Marabou to Kraft General Foods in the early 1990s. Following the corporate split of Kraft Foods in 2012, O'boy became part of the Mondelēz International portfolio. It remains primarily produced in Sweden at the Mondelēz factory in Upplands Väsby, ensuring the preservation of its traditional recipe and cultural heritage for the Northern European market.