Pepsi Max

Pepsi Max is a low-calorie, sugar-free cola marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. The brand originated in the United States, with a history dating back to 1893 when it was first developed by Caleb Bradham as 'Brad's Drink.' Pepsi Max was specifically launched in international markets starting in 1993 to offer a bold cola taste without sugar.

In the Danish market, Pepsi Max is typically manufactured and bottled locally through a long-standing partnership with Royal Unibrew, which operates production facilities in Denmark. While the concentrate and brand standards are provided by the American parent company PepsiCo, the physical bottling is localized to reduce transport costs and support regional supply chains. PepsiCo remains the ultimate owner of the brand globally, managing the trademark from its headquarters in Purchase, New York.