Pepsi Max

Pepsi Max is a low-calorie, sugar-free cola marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. It was first launched in Australia, the United Kingdom, and Italy in 1993, eventually expanding globally. Unlike Diet Pepsi, Pepsi Max is designed to have a taste profile more similar to original Pepsi by using different blends of sweeteners and higher caffeine content.

The beverage is produced globally through a vast network of local bottling partners. In the Nordic region, including Denmark, the bottling and distribution are typically handled by Royal Unibrew, which produces the drink locally according to PepsiCo's strict quality standards. This decentralized manufacturing model allows the product to be available in almost every corner of the world while maintaining local supply chains.

PepsiCo, the ultimate owner, is an American multinational food, snack, and beverage corporation. Beyond its flagship cola, the company owns a massive portfolio of brands including Lay's, Gatorade, and Quaker Oats, making it one of the largest players in the global food industry.