Fuze Tea

Fuze Tea (often stylized as FUZE TEA) is a global iced tea brand characterized by its fusion of tea extracts, fruit flavors, and botanicals. The brand was originally founded as Fuze Beverage in 2000 by Lance Collins and Paula Grant in Englewood Cliffs, New Jersey, USA. It gained rapid popularity for its health-focused positioning, incorporating vitamins and antioxidants into its non-carbonated drink lines.

In 2007, The Coca-Cola Company acquired the brand for approximately $250 million to strengthen its portfolio of still beverages and better compete in the ready-to-drink tea market. Since then, Coca-Cola has scaled the brand globally, launching it in over 40 markets.

Manufacturing is highly localized to ensure freshness and adapt to regional tastes. For instance, in European markets like Spain and Belgium, it is produced in local bottling facilities operated by Coca-Cola Europacific Partners. In Canada, as of 2025, Coca-Cola transitioned its popular iced tea recipes to the Fuze brand name following the end of its distribution agreement for Nestea, explicitly manufacturing the product in Canadian facilities using established local recipes.