Whole Earth Crunchy Peanut Butter

Whole Earth is a well-known British health food brand that traces its roots back to 1967, when it was founded by brothers Craig and Gregory Sams. Originally established in London, the brand was a pioneer in the organic and natural food movement, focusing on products that are wholesome and minimally processed, such as its signature 'no added sugar' peanut butters.

Today, the brand's products are primarily manufactured in the United Kingdom to serve the domestic and international European markets. Over the decades, the ownership of Whole Earth has transitioned through several hands. It is currently a key asset within the portfolio of Ecotone (formerly known as Wessanen), a multinational company specializing in organic and fair-trade food products. Ecotone is headquartered in Lyon, France, making it the ultimate owner company for the brand as it continues to expand its presence in the sustainable food sector.