Nestlé KitKat Cereal

Nestlé KitKat Cereal is a breakfast product designed to replicate the signature taste of the chocolate and wafer snack. The KitKat brand originated in the United Kingdom in 1935 as Rowntree's Chocolate Crisp, eventually becoming KitKat in 1937. Today, while the KitKat confectionery global trademark (excluding the US) belongs to Nestlé, the cereal version is part of a joint venture between Nestlé and General Mills.

In Europe, this specific cereal is often produced at dedicated breakfast cereal manufacturing facilities such as those in Portugal. The brand ownership is a unique landscape; Nestlé S.A. remains the ultimate owner of the brand name internationally, and the cereal is marketed through Cereal Partners Worldwide (CPW), a partnership that leverages Nestlé's global brand presence and General Mills' expertise in the cereal market.