Hellmann's Mayonnaise

Hellmann's is one of the world's most iconic condiment brands, famous for its "Blue Ribbon" mayonnaise. The brand originated in 1905 in New York City when German immigrant Richard Hellmann began selling his wife's signature mayonnaise recipe at their family delicatessen on Columbus Avenue. By 1913, the product's popularity led to the official creation of the brand, marked by the iconic blue ribbon label that remains a staple of its identity today.

Over the decades, the brand's ownership shifted through significant corporate mergers. In 1932, Richard Hellmann Inc. was acquired by Best Foods, leading to a unique branding split where the product is sold as "Hellmann's" east of the Rocky Mountains and "Best Foods" to the west in the United States. In 2000, the British multinational corporation Unilever acquired the brand portfolio. As of 2026, Unilever continues to manage Hellmann's as a core part of its nutrition portfolio, though the company has explored strategic options for its food division to focus more on beauty and personal care.

Manufacturing of Hellmann's products occurs in various regional facilities worldwide to ensure freshness and cater to localized tastes. Significant production sites are located in the United States, Canada, Brazil (specifically at the Pouso Alegre plant), Australia, and several European countries. This distributed manufacturing model helps maintain its status as the leading mayonnaise brand globally.