HARIBO Matador Mix

Haribo Matador Mix is a popular candy assortment that has become a staple of Scandinavian confectionery culture. Originally introduced specifically for the Danish market, it features a variety of liquorice, wine gums, and dragees. The mix is named after the Spanish motif (Matador) which is visible in some of the specific pieces contained within the bag.

The global brand Haribo was founded in Germany in 1920 by Hans Riegel. However, the Matador Mix product line is deeply tied to Haribo's Danish operations. Haribo Lakrids A/S operates a significant production facility in Faxe, Denmark, which supplies most of Northern Europe with this specific variety. The brand remains a family-owned enterprise, currently held by the Riegel family through Haribo Holding GmbH & Co. KG.