HARIBO Matador Mix

Matador Mix is a classic candy mix produced by Haribo. It is especially popular in the Nordic countries, particularly in Denmark where it has been a staple of social gatherings since the late 1970s. The mix features a diverse assortment of wine gums, foam candies, and licorice, including iconic pieces like the Labre Larver, Pesetos, and ducks.

Haribo was founded in Germany in 1920 by Hans Riegel and remains a family-owned enterprise. While the brand is German in origin, Matador Mix was specifically developed for the Danish market. Production today takes place in several factories throughout Europe, notably in Denmark (Faxo) and Germany (Bonn), to meet the high regional demand.