Salling FRI Hurtigvask laundry detergent

Salling FRI is a private label brand owned by Salling Group, one of Denmark's largest retail enterprises. The brand encompasses various everyday household and personal care products designed to be free from unnecessary chemicals, perfumes, and allergens, catering to conscious consumers in Denmark. Salling Group operates prominent supermarket chains such as Føtex, Netto, and Bilka. The production of these private-label goods typically takes place within Europe, often partnering with established manufacturers committed to Nordic Ecolabel and Asthma-Allergy standards.