Bref Power Aktiv toilet cleaner

Bref Power Aktiv (formerly known and widely recognized as WC Frisch) is a leading toilet hygiene brand in Germany. The brand was originally developed and popularized by Henkel, a German multinational company headquartered in Düsseldorf. Henkel remains the ultimate owner of the brand today, manufacturing its extensive range of cleaning and sanitation products across multiple facilities in Europe. In some international markets, similar products are sold under different names like Bref or Bref Power, but the traditional WC Frisch identity remains deeply rooted in German households.