adidas Grand Court TD Lifestyle Court Casual Shoes

Brand History and Heritage

adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, following the split of the Gebrüder Dassler Schuhfabrik company with his brother Rudolf Dassler (who went on to found Puma). Recognized globally by its iconic three-stripes logo, adidas has grown to become Europe's largest sportswear manufacturer and one of the world's leading athletic lifestyle brands.

Ownership and Corporate Structure

The brand is owned and operated by adidas AG, a publicly listed multinational corporation headquartered in Herzogenaurach, Germany. In Italy, operations, marketing, and distribution are managed through its local subsidiary, adidas Italy S.p.A., based in Monza.

Manufacturing and Production

While design, innovation, and corporate oversight remain centered in Germany, adidas manufactures the vast majority of its footwear across an outsourced international supply chain. Key manufacturing hubs include Vietnam, Indonesia, China, and Cambodia.