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Ultrex is an anti-dandruff shampoo brand marketed primarily in Southern European and Mediterranean markets (such as Greece, Portugal, and Spain) as part of Unilever's global anti-dandruff haircare umbrella, widely known internationally as Clear (or Ultrex / Linic). First introduced globally by Unilever in 1979 under the Clear brand name, it was launched with localized branding across various European territories to cater to regional consumer awareness.
The brand is owned and distributed by Unilever, a British multinational consumer goods company headquartered in London, United Kingdom. Ultrex products sold across the Iberian Peninsula and Southern Europe are manufactured in various Unilever personal care production facilities throughout Europe, notably in France, Italy, or Spain.
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