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La Toja is an iconic Spanish personal hygiene and skincare brand with a heritage that dates back to the early 20th century, originating on the island of A Toxa (La Toja) in Galicia, Spain. Renowned for incorporating the therapeutic and mineral-rich properties of thermal spring waters, the brand became a staple in Spanish households through its signature bar soaps, shaving products, and shower gels.
Originally established by local entrepreneurs taking advantage of the therapeutic springs discovered on the island, the company was acquired by the German consumer goods multinational Henkel in the late 20th century. Today, Henkel AG & Co. KGaA owns and manages the brand worldwide. While corporate ownership has transitioned overseas, the brand retains its Galician identity, and many of its key products distributed in Spain continue to be manufactured locally or in European Henkel facilities.
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