Auchan Pasta

Auchan pasta is a private-label grocery product offered by the international retail group Auchan across its hypermarkets and supermarkets, including its Alcampo stores in Spain.

The Auchan brand traces its history back to 1961, when Gérard Mulliez opened the first Auchan store in Roubaix, France. Over the decades, Auchan expanded globally, introducing extensive own-brand ranges covering food staples like pasta, dairy, and pantry items.

Today, the brand is owned by the French multinational retail conglomerate Auchan Retail (held under the Association Familiale Mulliez / Elo Group). In Spain, Auchan brand products are marketed and distributed through its subsidiary Alcampo, S.A., with dry pasta items typically manufactured under contract by leading European pasta producers located primarily in Spain and Italy.