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Schauma is one of Europe's most established hair care brands, originally introduced in Germany in 1949 by Schwarzkopf (founded by chemist Hans Schwarzkopf). Over decades, Schauma became a household name synonymous with affordable family hair care, shampoos, and conditioners.
In 1995, Schwarzkopf was acquired by Henkel AG & Co. KGaA, a multinational chemical and consumer goods corporation headquartered in Düsseldorf, Germany. Today, Schauma remains an integral brand under Henkel's Consumer Brands division.
Schauma hair care products marketed across Europe, including the Baltic states such as Latvia, are primarily manufactured in Henkel's European production facilities, notably in Germany and Slovenia.
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