McEnnedy American Way snack

McEnnedy American Way is a private label brand created and owned by the German discount supermarket giant Lidl (part of the Schwarz Gruppe). Despite the distinct American diner-inspired imagery and branding, the brand is European in origin and specifically designed for themed promotional weeks in Lidl supermarkets across Europe.

Products sold under the McEnnedy label—ranging from peanut butter curls, popcorn, and cookies to hot dogs and barbecue sauces—are manufactured by various contract food processors, primarily based in Germany and other European countries, rather than imported from the United States.

The ultimate owner of McEnnedy is the Schwarz Gruppe, a privately held multinational retail group headquartered in Neckarsulm, Germany, which operates the Lidl and Kaufland store chains worldwide.