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Michelob ULTRA Zero is a non-alcoholic brew produced under the Michelob family of brands. The original Michelob brand was developed in 1896 by Adolphus Busch in St. Louis, Missouri, as a draught beer for connoisseurs.
Michelob ULTRA was launched in 2002 to cater to fitness-oriented and low-carbohydrate consumers. Michelob ULTRA Zero expands this offering into the non-alcoholic segment, providing full flavor with 0.0% alcohol by volume and low calories. The packaging specifies that it is brewed in the United States across Anheuser-Busch's domestic brewing facilities.
Today, Michelob ULTRA is owned by Anheuser-Busch InBev (AB InBev), the world's largest brewing conglomerate headquartered in Leuven, Belgium, with its North American operations managed through Anheuser-Busch Companies LLC in St. Louis, Missouri.
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