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Lavazza La Reserva de ¡Tierra! Selection is a premium roasted coffee bean blend originating from Central and South America and roasted in Italy.
Founded in 1895 in Turin by Luigi Lavazza, the brand has remained an iconic pillar of authentic Italian coffee culture. Today, it continues to be owned and managed by the Lavazza family through Luigi Lavazza S.p.A. (Lavazza Group).
The ¡Tierra! line represents Lavazza's commitment to sustainability, sourcing certified coffees through the Rainforest Alliance. In Spain, distribution is handled through local subsidiaries such as Lavazza España.
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