Don Julio Blanco Tequila

Don Julio Blanco is an ultra-premium tequila made from 100% blue Weber agave grown in the Highlands of Jalisco, Mexico.

The brand was founded in 1942 by Don Julio González-Frausto Estrada, who began distilling tequila at the age of 17 in Atotonilco El Alto, Jalisco, establishing La Primavera distillery. Don Julio revolutionized tequila production by pioneering luxury, artisanal agave farming and presentation.

Today, the Don Julio brand is entirely owned by Diageo plc, a British multinational alcoholic beverage company headquartered in London, United Kingdom. In Denmark and throughout Europe, Don Julio is distributed through Diageo's local commercial networks and partner distributors.