Tuborg Squash carbonated soft drink

Tuborg Squash is one of Denmark's most iconic and beloved orange sodas. First introduced in 1936 by the Danish brewery Tuborg, it quickly became a household name known for its distinct fruity orange flavor and legendary comedic advertising campaigns in Denmark featuring the tagline 'Tradition og fornyelse' and comedic duos. While in some English-speaking countries 'squash' refers generally to a fruit concentrate cordial, in Denmark 'Squash' specifically denotes this classic carbonated orange soft drink.

Tuborg merged with Carlsberg in 1970 to form United Breweries (De Forenede Bryggerier), which later took the Carlsberg name. Consequently, Tuborg Squash is produced, bottled, and owned by the Carlsberg Group, one of the world's leading brewing conglomerates, headquartered in Copenhagen, Denmark. The production and bottling of Tuborg Squash for the Danish market takes place at Carlsberg's primary brewing and bottling facility in Fredericia, Denmark.