ja! Jaffa Cake Orange

Brand and Product Overview

ja! Jaffa Cake Orange is a soft sponge biscuit topped with orange jelly and coated in dark chocolate, sold as a private-label item under the well-known German discount brand ja! (short for Jeden Abend or Jeden Tag / value brand concept, established by REWE).

Origin and Ownership

The brand ja! was introduced in 1982 by REWE Group (REWE-Zentral-Aktiengesellschaft / REWE Deutscher Supermarkt KGaA), headquartered in Cologne, Germany. Today, REWE Group is one of the largest retail and tourism cooperatives in Europe, operating supermarkets, discounters (such as Penny), and specialized stores across several European countries.

Manufacturing

Like many store-brand confectionery items sold by REWE in Germany, ja! Jaffa Cakes are manufactured by specialized German biscuit and baked-goods contract manufacturers (such as Griesson - de Beukelaer or similar private-label bakery suppliers based in Germany) before being distributed nationwide through REWE supermarkets.