Labfresh menswear

Labfresh is an innovative apparel brand founded in 2017 by Danish entrepreneur Kasper Brandi Petersen and Dutch designer Lotte Vink. Established in Amsterdam, the company rose to prominence with stain-, odor-, and wrinkle-repellent menswear designed using patented textile technologies aimed at reducing waste and washing frequency.

While the brand is operated from the Netherlands and maintains a strong direct-to-consumer and retail footprint across Denmark and the rest of Western Europe, all core apparel products are primarily manufactured in Portugal by certified European textile partners.

Labfresh is privately owned and operated by its founding parent company, Labfresh B.V., headquartered in Amsterdam, Netherlands. It remains an independent business co-owned by its original founders along with private investors.