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Assim is a popular laundry care brand in Brazil, known for its laundry detergents and fabric conditioners. The brand belongs to Flora Produtos de Higiene e Limpeza S.A., a prominent Brazilian consumer goods corporation that houses household names like Minuano, Albany, Francis, and Neutrox.
Flora is an integral subsidiary of J&F Investimentos S.A., one of the largest private business conglomerates in Brazil. Assim products are fully formulated and manufactured in Brazil across Flora's dedicated production facilities.
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