Kraft Extra Roasted Peanut Butter

Kraft Peanut Butter is an iconic Canadian pantry staple, recognizable by its beloved bear mascots, Crunchy and Smoothie. The product shown features bilingual English and French labelling ('Extra Roasted Flavour / Saveur Extra rôti') and displays the 'Prepared in Canada' maple leaf symbol, reflecting its dedicated Canadian manufacturing base.

The Kraft brand traces its heritage back to Chicago, Illinois, where Canadian-born James L. Kraft started wholesale cheese distribution in 1903. Over the course of the 20th century, Kraft expanded rapidly across North America, introducing a variety of grocery staples including peanut butter specifically tailored to the Canadian market.

Today, Kraft is owned by The Kraft Heinz Company, an American multinational food conglomerate formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Holding Corporation. In Canada and international markets (including imports available in specialty aisles in the United Kingdom), Kraft peanut butter products are managed by Kraft Heinz Canada.