ja! Saure Sahne

Brand Origin and Overview

ja! is the renowned entry-level private label brand created in 1982 by REWE Group in Germany. Designed to offer essential grocery and everyday household items at budget-friendly prices, ja! has become one of the most recognizable and widespread store brands across Germany.

Manufacturing and Sourcing

This specific product, ja! Saure Sahne 10% Fett (sour cream), is produced by contracted dairy processing partners primarily located in Germany. REWE sources milk and dairy goods for its house brand from established regional and national dairies, strictly following German and EU quality standards.

Ownership Structure

The ja! brand belongs to the REWE Group (REWE Deutscher Supermarkt AG & Co. KGaA / REWE-Zentral-AG), a major German cooperative and one of the largest retail and tourism groups in Europe. Headquartered in Cologne, Germany, the group operates thousands of supermarkets (REWE), discount stores (Penny), and travel businesses across multiple European markets.