LEON Fast Natural Food

LEON is a well-known British fast-casual restaurant chain and grocery brand founded in 2004 by John Vincent, Henry Dimbleby, and Allegra McEvedy. The founders created the concept to offer healthy, Mediterranean-inspired fast food that tastes good and does good, establishing its first location on London's Carnaby Street. In addition to operating restaurants across the UK, LEON produces a wide selection of branded grocery retail items, such as sauces, mayonnaises, waffle fries, and meal kits available in UK supermarkets.

In 2021, LEON was acquired by the EG Group, the prominent British petrol station and convenience retail giant founded by Zuber and Mohsin Issa. In late 2023, Asda completed the acquisition of EG Group's UK and Ireland operations, bringing LEON under the ultimate corporate ownership of Asda and its parent investment group, TDR Capital.

LEON's supermarket grocery products and fresh restaurant menu items distributed throughout the United Kingdom are predominantly manufactured and prepared in the UK in partnership with local food processors and suppliers.