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Jotunheim of Norway is an outdoor and sportswear brand created specifically for the Norwegian sporting goods retailer Sport 1 (Sport 1 Gruppen AS). Named after the famous mountain range in Norway, the brand focuses on practical, durable outdoor and winter clothing designed for Nordic conditions.
Sport 1 Gruppen AS operates as part of the broader Nordic retail infrastructure, with majority/joint ownership linked to Olav Nils Sunde's O.N. Sunde AS (via Gresvig / Sport 1 / Nordic Outdoor Sports holding structures). Production of Jotunheim garments is outsourced to textile manufacturers primarily in Asian apparel manufacturing centers such as China, Vietnam, and Myanmar.
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