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Bellarom is an exclusive private label brand dedicated to coffee products, owned and distributed internationally by the German discount supermarket chain Lidl (part of the Schwarz Gruppe).
Coffee items sold under the Bellarom brand are produced by specialized European coffee roasters contracted by Lidl, including the Schwarz Group's own internal production facilities (such as Bonback / Schwarz Produktion roasting plants in Germany) as well as third-party roasting facilities in countries like Italy and Germany depending on regional packaging.
The ultimate owner of Bellarom is Schwarz Gruppe, one of the world's largest retail groups headquartered in Neckarsulm, Germany.
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