Rituals Hand Wash

Brand Origin and History

Rituals Cosmetics was founded in 2000 in Amsterdam, Netherlands, by Raymond Cloosterman. Inspired by Eastern traditions and ancient wellness ceremonies, the company was established to turn everyday grooming and body care routines into meaningful, luxurious rituals. Since opening its flagship store in Amsterdam, Rituals has grown into an internationally renowned lifestyle and beauty brand.

Manufacturing and Sourcing

Although headquartered in the Netherlands and operating across global markets, Rituals manufactures its personal care and home items throughout Europe. As explicitly indicated on the product packaging ("Made in Belgium" and "Made in Europe"), this particular liquid soap is produced in Belgium in compliance with European Union cosmetic manufacturing and safety standards.

Ultimate Ownership

Rituals Cosmetics remains an independently owned private enterprise. Raymond Cloosterman holds the primary ownership through holding entities based in Amsterdam, the Netherlands. In Spain, Rituals operates directly through its regional affiliate, Rituals Cosmetics España S.L.