BBB Cycling Bicycle Components

BBB Cycling is a well-established brand in the global cycling industry, renowned for its extensive catalog of bike parts, tools, clothing, and accessories. Founded in 1998 in the Netherlands by former professional road cyclists Chris Koppert and Frank van Eck, the company emerged with a mission to deliver high-quality, practical, and thoughtfully engineered cycling components accessible to riders of all levels.

From its headquarters in Leiden, Netherlands, BBB Cycling develops and designs its products to withstand rigorous everyday use and performance demands. Like many cycling component brands worldwide, manufacturing is primarily outsourced to specialized production partners in Taiwan and China, regions renowned for advanced bicycle manufacturing and precision engineering, before items are distributed to more than 40 countries.

BBB Cycling was acquired by Pon Holdings, a major Dutch multinational conglomerate with extensive investments in the mobility and automotive sectors. As part of the Pon.Bike division—one of the largest bicycle manufacturers globally alongside sibling brands like Cannondale, Gazelle, Cervélo, and Santa Cruz—BBB Cycling benefits from strong worldwide logistics, resources, and engineering synergy while retaining its Dutch design heritage.