Rexona Advanced Protection deodorant

Rexona, a powerhouse in the personal care industry, was originally developed in Australia in 1908 by Mrs. Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. The brand quickly became a leader in the hygiene market due to its focus on high-performance antiperspirants. Over time, it was integrated into the portfolio of the British-Dutch multinational Unilever, which has significantly expanded its global reach.

Today, Rexona is manufactured in numerous locations worldwide, including the United Kingdom, Mexico, and Australia, to serve its vast international customer base. While the brand is known as Rexona in most of the world, it is marketed under various names such as Sure in the UK and Ireland, Degree in the US and Canada, and Shield in South Africa. As of 2026 and beyond, the brand remains under the ultimate ownership of Unilever, headquartered in London, United Kingdom, which manages its production and distribution through its extensive network of global subsidiaries.