Crest Pro-Health toothpaste

Crest is a global leader in oral hygiene, first introduced by Procter & Gamble in 1955. It gained significant fame for being the first toothpaste to receive the American Dental Association's seal of acceptance for its fluoride-based cavity prevention. The brand has since expanded into the Pro-Health line, which targets multiple oral health areas including gingivitis, plaque, and sensitivity.

While the brand originated in the United States, its manufacturing is global to support various markets. For the North American market, products are typically manufactured in the USA and Mexico. The brand is owned by Procter & Gamble (P&G), a massive American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G continues to be the ultimate owner and global distributor of the brand heading into 2026.