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Harvest Snaps are a popular alternative snack choice, recognized for their unique vegetable-based profile. Originally developed by the Japanese snack giant Calbee, the brand was launched to provide a healthier alternative to traditional potato chips by using green peas as the primary ingredient. These snacks are baked rather than fried, which aligns with modern consumer preferences for lower-fat savory options.
While the brand has Japanese roots, the product distributed in the New Zealand and Australian markets is typically manufactured in Thailand. The brand is globally managed by Calbee, Inc., which remains the ultimate owner. In the Oceania region, the brand is managed under Calbee Australia, ensuring that the distribution and marketing meet local dietary and regulatory standards. The product continues to be a staple in the health-conscious snack aisles of major retailers.
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