President's Choice Ultra 2x Dishwashing Liquid

President's Choice, often abbreviated as PC, is a prominent private-label brand that has become a staple in Canadian households. Introduced in 1984, the brand was designed to provide premium quality products that compete with national brands but at a more accessible price point. The Ultra 2x Dishwashing Liquid is a concentrated formula engineered for high grease-cutting efficiency.

The product is primarily manufactured in Canada, aligning with the brand's focus on domestic production for its North American retail network. As a house brand, its distribution is tightly controlled through specific retail chains, ensuring consistent quality and availability across the country.

President's Choice is owned and operated by Loblaw Companies Limited, Canada's largest food retailer. The brand was originally developed under the leadership of Dave Nichol at Loblaws. Today, it remains a cornerstone of the George Weston Limited empire, which serves as the ultimate parent company, maintaining deep roots in the Canadian food and retail industry.