Valma car care products

Valma is a distinguished Dutch brand specializing in high-quality car care products. Established in the Netherlands in 1926, it became famous for its legendary 'Wheel Clean' and the iconic 'Valma' shine. The brand has built a long-standing reputation for reliability and effectiveness in vehicle maintenance, offering everything from shampoos and waxes to specific cleaners for wheels and interiors.

Over the decades, the brand has transitioned through various corporate ownerships while maintaining its strong Dutch identity. Today, Valma is part of the Turtle Wax Europe portfolio, which in turn is managed under the broader umbrella of Energizer Holdings. Despite its global corporate backing, Valma remains a staple in the European automotive market, particularly in the Benelux region, where it continues to produce specialized formulas designed for car enthusiasts and professionals alike.