Arnott's Salada Original crackers

Arnott's Salada is a staple Australian savory cracker, renowned for its 'snap' and versatility as a snack or light meal base. The brand originated in Australia, founded by William Arnott in 1865, and has since become one of the most iconic names in the Australian food industry. The Salada cracker itself has been a household favorite for generations, marketed for its light, crisp texture and low fat content.

While Arnott's has deep Australian roots and continues to manufacture the vast majority of its products, including Salada, in Australian bakeries located in Sydney, Brisbane, and Adelaide, its ownership has transitioned over the years. After being owned by the American food giant Campbell Soup Company for several decades, the brand was acquired by KKR & Co. Inc., an American global investment firm. Today, Arnott's operates as a key part of the Arnott's Group, maintaining its headquarters and primary manufacturing base in Australia while being backed by international private equity capital.