Annie's Homegrown Macaroni and Cheese

Annie's Homegrown is a well-known American brand that focuses on organic and natural food products. Originally established in Hampton, Connecticut, the brand gained a massive following for its shell-shaped macaroni and cheese and its mascot, Bernie the 'Rabbit of Approval.' Over the decades, it has expanded its catalog to include snacks, dressings, and cereal while maintaining a commitment to non-GMO and organic ingredients.

Today, Annie's is a major player in the natural foods market. While it started as a small independent venture, it was acquired by the multinational food giant General Mills in 2014. This acquisition allowed the brand to scale its distribution significantly, making its products available in mainstream grocery stores across North America and beyond. Most of its production remains centered in the United States, utilizing sourcing networks for organic dairy and wheat.

As of 2024 and looking toward the future, Annie's continues to operate as a prominent subsidiary within the General Mills portfolio. The brand maintains its headquarters in Berkeley, California, focusing on sustainability initiatives and regenerative agriculture, while benefiting from the logistical and corporate infrastructure of its Minneapolis-based parent company.