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Lexar is a well-known brand in the flash memory industry, originally established in the United States in 1996 by Petro Estakhri and Mike Assar. For many years, it was a subsidiary of the American semiconductor giant Micron Technology. However, in 2017, Micron announced the discontinuation of the Lexar retail brand, which led to its acquisition by Longsys, a prominent flash memory company based in Shenzhen, China.
Currently, Lexar operates as a subsidiary of Longsys, which has helped the brand maintain its global presence in the storage market. Most Lexar products, including SD cards, microSD cards, and solid-state drives, are manufactured in China, leveraging Longsys's extensive production facilities and supply chain. The brand continues to focus on high-performance storage solutions for photographers, videographers, and tech enthusiasts worldwide.
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