Wrigley's 5 Gum Cobalt Peppermint

5 Gum is a brand of sugar-free chewing gum introduced by the Wrigley Company in 2007. The 'Cobalt' Peppermint variety shown is one of the flagship flavors, known for its intense cooling sensation and sleek, minimalist black packaging. The branding emphasizes a multi-sensory experience, with each flavor associated with a specific color and 'sensory' theme.

Originally launched by the Wm. Wrigley Jr. Company, a historic American enterprise founded in Chicago in 1891, the brand underwent a significant transition in ownership when Mars, Incorporated acquired Wrigley in 2008. Today, the brand is part of the Mars Wrigley segment, one of the largest confectionery manufacturers globally. While the brand has American roots, production is distributed across several global facilities in the United States, Canada, and Europe to supply international markets.