Weetos Chocolatey Hoops cereal

Weetos is a well-known brand of chocolate-flavoured whole grain wheat hoops, primarily marketed to children and families in the United Kingdom and Ireland. The brand was originally launched by Weetabix Limited, a company founded in the 1930s that became famous for its flagship wheat biscuit cereal. Weetos represents one of the company's most successful extensions into the flavoured hoop category.

Today, the manufacturing of Weetos continues to be centered in the United Kingdom, specifically at the Weetabix mills in Burton Latimer and Corby, Northamptonshire. The production process emphasizes the use of British wheat, maintaining the brand's long-standing connection to local agriculture.

In terms of ownership, Weetabix Limited underwent a significant change in 2017 when it was acquired by Post Holdings, Inc., a major American consumer packaged goods holding company. Post Holdings operates Weetabix as a distinct business unit within its global portfolio, ensuring that while the ultimate ownership is based in the United States, the brand retains its British heritage and local production facilities.