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Crai Pesto alla Genovese is a classic Italian condiment produced for the Crai supermarket chain. The brand, Crai (Commissionarie Riunite Alta Italia), was founded in 1973 in Seregno, Italy, as a purchasing group for independent retailers. Today, it stands as one of the major retail cooperatives in the Italian market.
This specific product is part of Crai's private label line, focusing on traditional Italian flavors. While Crai oversees the branding and distribution, the manufacturing is typically outsourced to specialized Italian food producers, ensuring the product maintains authentic regional characteristics like those found in traditional Ligurian pesto. The ultimate ownership remains with the Crai Secom S.p.A. cooperative, headquartered in Segrate, Italy.
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