Nestlé Cheerios Multigrain cereal

Cheerios was originally created in 1941 by General Mills in the United States, originally named Cheerioats. The brand has since become one of the most recognizable cereal names globally.

Outside of North America, Cheerios is produced and marketed through Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills established in 1990. While General Mills retains ownership and manufacturing for the North American market (USA and Canada), Nestlé manages the brand in international markets such as Europe.

Manufacturing for the European market typically occurs in facilities located in countries like the United Kingdom or Poland, depending on the specific region of sale. The ultimate ownership structure remains a strategic partnership between General Mills, headquartered in the USA, and Nestlé, headquartered in Switzerland.