Amo Essere Senza Lattosio UHT milk

Amo Essere Senza Lattosio is a private label brand created by the Italian discount supermarket chain Eurospin. This specific product is a long-life (UHT) highly digestible lactose-free milk made with 100% Italian milk. The brand 'Amo Essere' was developed to cater to consumers with specific dietary needs, including gluten-free and lactose-free requirements.

As a private label, the brand is owned and managed by Eurospin Italia S.p.A., which was founded in 1993 by four Italian families (Pozzi, Mion, Odorizzi, and Barbon). The production is typically outsourced to major Italian dairy cooperatives or companies, ensuring that the raw material is sourced locally in Italy to maintain the '100% latte italiano' claim prominently displayed on the packaging.