New Rebels Backpack

New Rebels is a contemporary lifestyle brand known for its stylish and functional bags, particularly waterproof backpacks and roll-top designs. The brand was founded in the Netherlands, focusing on urban adventurers and modern commuters. Their products are characterized by minimalist designs and durable materials like polyurethane and polyester, aimed at providing affordable yet trendy travel solutions.

While the brand's design and conceptual roots are firmly planted in the Netherlands, manufacturing is primarily outsourced to facilities in China to maintain competitive pricing. The brand is currently owned and managed by the Dutch company Artenbel B.V., which oversees the distribution across Europe and ensures that the products meet European quality and safety standards.